Artist statements are an essential part of letting the world know who you are and what you want to convey. It's your resume. In the business world, there are all sorts of ideas as to what should and should not be in your resume. Same with the artist. This post in
art biz blog by Alyson Stanfield gives 3 good ideas what should be in there. The basic points are:
1) What do you want people to see in your work
2) What is a distinguishing characteristic of your work
3) What do people find delightful or surprising about your work
I occasionally get a good feedback on #2. There is a family camp in the Adirondacks called Camp-of-the-Woods that my family has gone to for generations. I've done a few paintings of the camp and they hand in the 3rd floor stairway of the main building. Some friends who did not know this passed by, saw them and thought "these look like Jack's paintings". On inspection of the signature, they discovered they were. My painting have distinguishing characteristics that people recognize. How to put that into a statement is the challenge