Blog spotlight: Jason Horejs from Xandadu Gallery: Artists, are you consistent?

All  artists would love to have gallery representation which results in a  following and recognition. Gallery owner Jason Horejs in his Reddot  blog post artists are you consistent: a gallery owners perspective points out that consistency in what you create is a major factor. He uses one examples of an artist who did not want to be pigeon-holed in to one style, but that attitude makes it difficult for the gallery owner to sell you. "...Consistency is the key to long term success"

Jason states that " While my ultimate goal is to sell an artist’s work and create a base of collectors who will sustain the artist over the long-term, the immediate goal in terms of consistency is much simpler: when someone walks into my gallery, I want them to see a number of your pieces and have them be able to instantly recognize all of the work as having been created by one artist. I want the artist (you!) to give them a strong thread running through the work that ties it all together. From the first piece they encounter to the last, I want them to look at each and see its relation to the others."

I know I have personal style that people recognize. My family has had a multi-generation relationship with a Christian family type camp in the Adirondacks called Camp-of-the-Woods.  I have done a number of paintings that hang in the 3rd floor stairway of the main lodge. A friend who had not been there in a few years and did not know I had paintings there, saw them and thought "those looks like something Jack would paint". She looked for the artists name and saw mine and got excited for me. Thats what it means to have a consistent style. People will look a a painting and see you.

Check out the post. Lots of good thoughts here